Never Underestimate the Power of a Small Digital Sign

For many consumers, the smartphone has become the preeminent info-gathering and shopping tool, providing fast, easy access to information on the products and services they desire. To supplement the convenience of consumers’ smartphones, small format digital signage such as LG’s 22-inch SM3G-B series placed at the point-of-purchase can provide even more knowledge, suggestions and incentives, to make the customer’s immediate experience easier and richer.

Don’t let the small size of the SM3G-B series fool you. This 22-inch IPS Full HD commercial display has the powerful features found in its larger siblings – like Quad Core SoC with webOS™ smart signage 4.0 platform, embedded SuperSign CMS, built-in Wi-Fi, embedded Beacon technology, 8GB internal memory, external sensor support, and an array of interface options including HDMI, USB, LAN & RS232C. It’s even Crestron Connected® compatible.

What’s more, the built-in Quad Core SoC can execute several tasks at once while providing smooth content playback without the need for a media player. And the LG webOS smart signage platform offers a straightforward GUI and simple app development tools.

Small format digital signage allows content that is flexible and adaptable, providing dynamic customization with in-house creative and logistics control. These displays are useful tools for helping businesses manage their brand, control messaging and engage customers on a personal level by weaving together platforms and providing real-time communication. They can help improve business in a variety of ways.

Retail – Display pricing and promotion information. Rotate or switch out feature product details. Use with Beacon and BLE (Bluetooth® Low Energy) technology to display coupons and personalized messages for customers.

Quick Service Restaurants – Add small format displays to individual tables so diners can interact with the menu and place food orders. Reduce perceived wait time by featuring dynamic graphic content to entertain and engage.

Corporate Offices, College Campuses, Public Environments – Use to manage meeting rooms or shared spaces. Integrate with popular scheduling programs so changes made will update throughout the system. Broadcast real-time alerts and important announcements. Provide wayfinding in a public building.

Trade Shows and Corporate Events – Add excitement and color to a tradeshow booth while reducing the need to print/reprint static collateral material. Provide product, service, promotional or company information. Use barcodes linking to additional details or the company’s website.

Hospitality – Provide a more seamless experience beyond the guest room by displaying amenity-specific information throughout the property. Use outside convention rooms and ballrooms to display meeting topics, locations and updates.

Healthcare Facilities – Use for patient monitoring, data collection, appointment scheduling and prescription dose management. Display upcoming pharmacy events such as flu shot schedules or provide informative health tips.

The ability to manage changing messages remotely, and to effectively present and leverage a message to meet internal needs (inventory, time-of-day promotions, services) with external needs (competition, customer requirements, emerging situations) makes small format digital signage a strategy virtually any company can use to great advantage.