As Schools Prepare to Reopen, Visual Communication Will be Critical – Part 1

By Victoria Sanville
Senior Manager, Vertical Sales – Public Sector
LG Electronics USA

As colleges and K-12 schools plan for classes this fall — online, in classrooms, or a hybrid of both — those that opt for some form of in-person instruction will need to deliver it safely, ever-mindful of the coronavirus that’s still present. In order to open their doors and welcome students and faculty, educational institutions will need to follow health guidelines and be able to communicate information effectively, whether it is to observe social distancing practices, monitor and report the number of people occupying a room, or publish staggered class schedules to minimize potential exposures. Digital display technology can play an important role.

During the best of times, display technology — in the form of digital signage, video display kiosks and interactive wayfinding systems — is critical to informing and engaging people as they navigate public and private spaces. It can take on new importance now as schools across the country prepare to operate safely during the pandemic.

Visual communication is persistent and self-reinforcing. In K-12 schools, continual visual messaging, supported by creative, compelling digital content, plays an important role in promoting healthy habits that will serve schools well even when the current pandemic subsides, practices such as washing hands or staying home when students feel sick. At a time when circumstances evolve quickly and up-to-date information is critical, digital signage, which can be changed at a moment’s notice, gives school administrators the tools they need to keep students and staff informed.

Technology providers have started to develop a new category of turnkey digital health safety protocol solutions that combine video displays with software, sensors and more. But they are not necessarily one-trick ponies. At their core, these solutions include the kind of digital signage technology that supports visual communication in retail, hospitality, corporate and — increasingly — education applications. So, after helping schools confront the challenges posed by the pandemic, these health safety protocol solutions can be redeployed for other ongoing communication initiatives, from mass security notifications to information about school events.

Stay tuned. Next time we’ll get into the new class of health protocol display solutions available to higher education and K-12 school districts.