By Victoria Sanville
LG Business Solutions USA

While architecture clients increasingly want to create experiences for guests using digital signage such as indoor LED video walls, outdoor LED Signage, or touchscreen information displays, many architecture and design firms still view integrated building technologies as add-ons to consider later, rather than a core foundational system like HVAC, electrical and plumbing.

This traditional design process is familiar and comfortable, but in order to help maximize the capabilities, cost-effectiveness, visual appeal and overall value of modern internet-connected buildings, it’s important to consider a project’s technology backbone early in the design process.

Consult with an Expert – Part of the need for knowledgeable teams stems from the vast selection of products available, each with unique requirements and benefits. A client who wants a large video display in its lobby might not know the specific costs, capabilities, space requirements, or maintenance procedures for paneled video walls or direct view LED screens, so it’s vital that someone sitting in early meetings can answer questions and provide realistic recommendations to achieve all of the desired goals.

Firms can tap into the technology zeitgeist by tasking internal teams to learn more about the current products available or by including a third-party contractor in planning sessions. Some major global technology manufacturers like LG provide building industry professionals with training and literature to help explain products’ functions and installation requirements. They enable cost-benefit analyses and even preview upcoming product timelines that help ensure clients have access to the latest and greatest technologies for multi-year building projects.

Choose the Right Technology Partner – Another simple way for firms to integrate technology knowledge into their process is to work with a manufacturer like LG that provides Building Information Modeling (BIM) compatible product data to fit in an existing workflow alongside other core building infrastructure. Partners can browse and integrate a wide range of technologies, from smart TVs to video walls and commercial air conditioners to solar panels, without ever leaving their design program. This allows virtually instant comparisons of costs and space requirements to help reduce research time and simplify product selection.

In most technology installations, major advantages can be gained through connectivity and automation, which both require significant forethought. Integrators can now organize digital signage systems to offer consolidated control of content management and powering displays on and off, but only if the right displays and wiring are used. For oversized displays that are heavy or power-hungry, proper physical and electrical infrastructure is crucial.

Create Digital Experiences – As the drive for energy efficiency certifications such as LEED coincides with businesses’ desire to deliver a “wow factor” through digital experiences, it’s up to architects and designers to stay on top of the latest options from leading technology and equipment manufacturers. There is an ideal technology solution for every room and every need, and we work directly with building industry professionals to help them integrate the best possible designs and capabilities for each unique project.

The popularity of digital displays, interactive experiences and internet-connected devices of all kinds is poised to continue growing exponentially as more manufacturers find ways to improve the functionality of their products. Whether large or small, architecture and design firms planning for long-term success and growth can provide better service to clients through greater understanding of current high-tech products and the benefits they offer.